The days of selling CDs out the trunk to get a million dollar advance is long gone!! Nowadays you gotta think outside the box in order to make money in this rap game of ours. From kickstarter campaigns to free tickets and clothing for purchase these three MCS have made their mark through innovative marketing practices!!!!!
In promotion for his battle with Calicoe, Math Hoffa not only made a song about him but used it as a marketing tool to promote his “All Competition Must Die 2” mixtape, and as a bonus he secretly hid a gold foil ticket to the event in one of the CD packages. The lucky one to by the CD and find it got an all exspence paid trip to the event to flip the coin.
Nipsey Hussle and his $100 mixtape campaign.
Rass Kass on his “A.D.I.D.A.S” kickstarter campaign