“AAA” “YEEAAAH!” “OOOO” I’m sure you’ve heard these before in a record. They’re called “Ad Libs” MCs and Rappers uses these as signatures in their songs not just to make them stand out, but to give you something to remember them for. Webster’s define them as: “Something improvised in speech or music” but what they really are is “Interjections” See an Interjection is an utterance of a word or phrase of emotion. In music that’s what we want to do, create EMOTION! We can sit for hours and craft the most lyrical, thought provoking piece of literature ever put to paper but it would be just words, all mental, no emotion!. If you ever wonder why the most simplest lyrics dominate the airwaves its because what it lacks in words it makes up in emotion and that’s what motivates people. (A lil secret) To gain control of someone you have to hit them on an emotional level not intellectual. Intellectually we’re all different but we’re all the same when it comes to emotions. The Ad Libs or “Interjections” creates that emotion be it sadness, fear, curiosity or joy. It is this emotion that connects to the listeners and brings them back.
RAPPERS THAT USE AD LIBS THAT YOU’LL NEVER FORGET:
T.I- “Hey!” “OHH!”
Jeezy- “YEEAAH!” “THATS RIIGHT!”
Rick Ross- “UGH!” “WOOOO!”